How often have you sat in a pub/eatery or station while tv screens play in the room? Have you ever noticed it's always sports channels? Okay I get it if it's a 'sports bar' and that's the theme of the place, you asked for it...but what about other places that do this? If you're like me it may have crossed your mind to get up and change the channel to HGTV or Discovery or anything more appealing! (I confess I'm not a sports nut)
Toronto art.ca is the brainchild of Jim@torontoart.ca. It is a virtual gallery space for contemporary artists, and it's purpose is to engage the (art buying) public with art in unexpected places. The pilot project is being launched at the Aroma Espresso Bar at 2040 Avenue Road in Toronto this month. A continuous running slide show of contemporary art changes every 7 seconds on a monitor. The image plus artist's name and torontoart logo displays. People who love the art can follow up and look at the website on their device's to find out more about the art they love. Great concept huh?
The plan, down the road, is for many new "Roaming Art Galleries" to spring up in places where they will engage the art loving public throughout Toronto. I'm thrilled to be part of the pilot project. If you're in Toronto why not stop in and have a coffee or lunch at the Aroma Espresso Bar on Avenue Road and enjoy the show.